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ANALISIS KESADARAN MEREK PADA PRODUK PASTA GIGI PEPSODENT DI BANDARLAMPUNG

Sianturi, Martua (2002) ANALISIS KESADARAN MEREK PADA PRODUK PASTA GIGI PEPSODENT DI BANDARLAMPUNG. Other thesis, Universitas Lampung.

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    Abstract

    Man in his daily life must always meet the keperluannya to healthy living, one of which is related to dental health and hygiene. Pepsodent is the first toothpaste in Indonesia, which re-launched berflorida toothpaste in the 1980s and the only toothpaste in Indonesia that actively educate and promote proper tooth brushing habits through school programs and services free dental examinations. The problem in this study the possibility that the variable slogans, symbols, sponsor, and other forms of care encourage the formation level of brand awareness on Pepsodent Toothpaste. So the principal issues to be discussed: Is there a level of consumer awareness of the brand Pepsodent toothpaste in Bandarlampung.

    Item Type: Thesis (Other)
    Subjects: A General Works > AC Collections. Series. Collected works
    Divisions: UNSPECIFIED
    Depositing User: Bayu Wicaksono S.Kom
    Date Deposited: 27 Sep 2013 15:51
    Last Modified: 27 Sep 2013 15:51
    URI: http://repository.unila.ac.id/id/eprint/328

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