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THE EFFECT ANALYSIS OF MOTIVATION AND CUSTOMER’S BEHAVIOR ON DECISION OF BUYING SUZUKI MOTORCYCLE IN BANDAR LAMPUNG

Ardiansyah, Dini (2010) THE EFFECT ANALYSIS OF MOTIVATION AND CUSTOMER’S BEHAVIOR ON DECISION OF BUYING SUZUKI MOTORCYCLE IN BANDAR LAMPUNG. Other thesis, Universitas Lampung.

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    Abstract

    The higher standar of living of the society, the more complicated what people need in their life especially on transportation need that in this case is motorcylcle. Besides, the higher of population and variation of income level of society will cause to the producer manufacturer industries to pay more attention to the motivation and behavior of their consumers in order to maintain continuity of the company. Sales on Suzuki motorcycle both in absolute and percentage shows the fluctuation during 2006 – 2009. A firm can monitor the motivation and customer’s behavior using its sale volume. In this kind of economics’ condition, a marketing activity has a great role appropriate with marketing function, which is one of main function in companies, so that it can develop well and increasing their maximum profit. Therefore, the main question is “Do motivation and customer’s behavior effect the decision of buying Suzuki motorcycle in Bandar Lampung?” Formulized hypothesis in this research motivation and customer’s behavior positively effect the decision of buying Suzuki motorcycle in Bandar Lampung.

    Item Type: Thesis (Other)
    Subjects: A General Works > AC Collections. Series. Collected works
    Divisions: UNSPECIFIED
    Depositing User: Bayu Wicaksono S.Kom
    Date Deposited: 27 Sep 2013 13:42
    Last Modified: 27 Sep 2013 13:42
    URI: http://repository.unila.ac.id/id/eprint/546

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